Thursday, February 20, 2020

12A – Figuring Out Buyer Behavior No. 1

Choosing a segment:
·      For this assignment, I chose a segment of college students who have cars on campus and find it difficult and inconvenient to find parking on campus.

Interview 1:

·      My first interview is a student at UF who drives a Ford F150. He prefers to be able to drive to campus for class since he lives off campus but finds it’s much easier to uber to campus due to the fact that there is essentially no on campus parking, especially for his large car. He has to spend a ridiculous amount of money each day just to go to class as a result of the awful parking situation. He really would like something to be done about this.

Interview 2:

·      My next interviewee is someone who lives on campus and has a job off campus every day. She says she is always so rushed and has to sprint back to far locations after class in order to get to her car and to work in time. If there was better parking on campus, she would be able to park near classes and wouldn’t have to rush to her car just to be in time for work every day. This makes her extremely stressed and she has often skipped class because of the inconvenience.

Interview 3:
·      My third interview was someone from my home state at University of Maryland. I wanted to interview someone from another college to see if there is a similar need there as well. It seemed as if the problem was just as bad there as it is here. He often skips class due to the huge inconvenience of parking on campus. Their current solution to this issue is Ubering to campus for class.

Conclusion:
·      Based off the interviews, I know college parking is a serious need. Nearly everyone I spoke to show their passion for this issue. People are getting extremely frustrated by it which is resulting in students skipping class or having to pay expensive prices just for ride services to get to campus for class. Although everyone seems to have this issue, nothing seems to be done about it. I’m not if people are just too lazy to try to change the current situation or if they just don’t think anything can be done, but no one I talked to had any idea on how to solve the issue. Although this is a big need, I guess it is not big enough for large amounts of people to try and create change for this issue.

2 comments:

  1. Aaron,

    Your interviews definitely prove that parking is an unmet need on campus that affects a wide variety of students. I really like how you interviewed a diverse selection of students, and even interviewed a student at a different university to show this issue is prevalent on many college campuses, not just at UF. Parking is definitely a significant issue, and a solution would be helpful to many students across the country.

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  2. Hi Aaron,
    Your interviews serve as further evidence of this huge issue on this campus that affects many students. In my opinion, not only is the lack of parking spots an issue, but the size of the parking spots and lots as well. Someone like your interviewee with an F-150 would have a terrible time parking if he even were to find a space. My small Volkswagen sedan has been hit 5 separate times in a UF parking lot. Thank you for raising awareness for this issue and I hope that something can be done about it in the near future!

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